Expanding Beyond Your Home Market

Certain types of companies can’t just push a button and suddenly make their offering nationwide or globally. It is usually due to a requirement for local presence in order to facilitate expansion. This creates extra burdens for scalability and investors expect such startups and early stage companies to have a sound plan for geographic market expansion. That is the purpose of this video.

Although an online marketplace business model is used as the specific example in this video, many of the concepts also apply to other business models.

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