Marketing & Pricing Strategies

Even a killer product doesn’t just sell itself.  There might be a day when so much public buzz and word-of-mouth causes rapid growth for a company.  But that buzz doesn’t easily happen without serious marketing activities and optimized pricing.  

This module covers a wide variety of topics related to marketing and pricing.

 Note that many of the suggested articles include links to related articles, some of which are also included elsewhere in this module. Following those links as you encounter them is up to you, including links to articles not specifically suggested for this module.