Growing Your Venture

Strategy & Planning Tools for Startups
 10 Topics
Welcome to the Course!
Tools for Planning
Tools for Focus & Priority
Product Roadmap Prioritization (assignment)
Tools for Assessing Progress
Establishing a Management System
Growth & Scalability Aren’t the Same Thing
Golden Rules for Really Tough Times
Mock Crisis for Maintaining a Well-Oiled Machine
Expanding Beyond Your Home Market
Startup Compensation When You’re Cash Poor
 6 Topics
Founder & Employee Compensation When You’re Cash Poor
Founder & Employee Compensation
Compensating an Advisor
MBOs Demystified
Stock Options Explained
The Unfair Stock Option Exercise Period
Acquiring New Customers
 11 Topics
Customer Acquisition Strategies for Startups
The Day-in-the-Life Exercise
Optimizing Free Trial Conversions Using Nurturing
Building Out a Channel By Swimming Upstream from Your Deals
Intro to Enterprise Sales
How to Think About Product ROI
Explaining the Land-and-Expand Sales Strategy
Getting Maximum Credit from Your Enterprise Trials
Your Customer Acquisition Strategy (assignment)
Visualizing the Interactions between CAC, Churn & LTV
Optimizing CAC, Churn & LTV
Managing a New Sales Function
 11 Topics
Defining Your Sales Model
Hiring Your First Sales Professional
You’re Not as Good at Sales as You Think
Sales Organizations & Territories
5 Golden Rules of Sales Compensation
Selecting Your Sales Commission Metric
Documenting Your Sales Compensation Plan
Sales Quotas & Compensation
Managing the Sales Team
Intro to Enterprise Sales
Distribution Channels Explained
Marketing & Pricing Strategies
 10 Topics
Messaging & Positioning Best Practices
Aspirin or Vitamin – Which are You Offering?
Comparing Yourself to the Market Leader
Marketing Operations & Metrics
Optimizing Demand Generation Using Portfolio Theory
B2B Demand Generation
Is Your Website Enabling Sales?
Favorite Trade Show Hacks
Increasing Webinar Attendance
Pricing Strategies
Securing Strategic Partnerships
 8 Topics
Business Development Secrets & Strategic Partnerships
Best Practices for Networking at an Event
Identifying High-Value Partnerships
Get Your Strategic Partner to Fund Your R&D
Licensing Your Technology
Tell Me Your Price and I’ll Tell You My Terms
Establishing Distribution Channels
Congratulations on Your Course Completion!
Previous Topic
Next Topic

Stock Options Explained

Growing Your Venture Startup Compensation When You’re Cash Poor Stock Options Explained

Stock options are one of the most common and valuable compensation tools for startup founders. Learn how they work and how to use them most effectively for maximum benefit.

Viewing Time: 27 min

Previous Topic
Back to Module
Next Topic