Acquiring New Customers

There is a lot that goes into identifying and implementing the ideal customer acquisition model for your product and company.  Get it right and you can grow like a rocket ship but get it wrong and the wasted time, energy and funding could end up killing the company. 

This module will first help you figure out which customer acquisition model is best for your company and how it might evolve over time.  Also covered are some tools for selling to large enterprise organizations and measuring the effectiveness of your customer acquisition function.

 Note that many of the suggested articles include links to related articles, some of which are also included elsewhere in this module. Following those links as you encounter them is up to you, including links to articles not specifically suggested for this module.