Get Your Strategic Partner to Fund Your R&D
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I often talk about the “we’re big, you’re small” phenomenon that often exists when startups are seeking or negotiating a strategic partnership. While that phenomenon certainly gives the big partner a lot of leverage, it also opens some opportunities – and I’m not talking about the obvious ones related to the partner’s size, scale and brand recognition. Instead, I’m talking about getting them to pay for a huge chunk of your R&D costs as part of the deal.
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