Your Customer Acquisition Strategy (assignment)
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Your strategy for acquiring customers is one of the most important decisions you will make. Get it right and you have the potential for early and explosive growth. Get it wrong and you’ll be faced with a significant pivot and might just run out of cash before ever really having an opportunity to give your new product a chance.
This assignment is designed to help you decide how you will initially acquire customers and whether that might change over time as your business evolves.