Explaining the Land-and-Expand Sales Strategy
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All startups want to maximize their revenue from each customer they secure. But for B2B startups that target enterprises, achieving that swing-for-the-fence maximum with the initial deal is practically impossible. Even attempting to achieve it would take much more time and with higher chances of no deal at all.
This is where the land-and-expand sales strategy can prove hugely valuable. It delivers faster and easier sales cycles for the initial deal and huge growth potential, over time. If you’re building or growing a B2B startup, you’ll want to explore this important strategy in more detail.