Startups commonly give 0.5% equity or more to attract an experienced advisor. Sometimes after a few months they find themselves wondering if they are getting the value they expected for the amount of compensation provided. This article focuses on things you can do to ensure you are extracting maximum value from your advisor throughout the duration of their engagement.
First and foremost, you must realize that it’s your obligation to extract the maximum value. In other words, don’t expect your advisor to send you an email that says “Hey, we haven’t talked in a long time. Is there anything I can do for you?” Instead, you will need to be proactive about engaging your advisor. Let’s dissect this a little further into specific things you can do.
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