Launching Your Venture

Idea & Business Plan Development
 16 Topics
Welcome to the Course!
So You Wanna Start a Startup?
The Startup Operating System
“Don’t Waste Time on a Business Plan” Doesn’t Mean Don’t Plan
Your Initial Business Plan is a Huge List of Assumptions
Nobody is Gonna Steal Your Idea
Developing Your Idea Into Something Great
Build a Company, Not Just a Product
The “So What?” Rule
Startup Idea Development (assignment)
Vitamin or Aspirin, Which are you Offering?
Sizing Your Market the Right Way
Market Sizing (assignment)
Your Elevator Pitch Only Needs to Accomplish One Thing
Elevator Pitch Secrets
Elevator Pitch Development (assignment)
Company Formation
 8 Topics
Should I Form My Startup in Delaware?
More Tech Startups are Forming as LLCs
Your First Cap Table
Demystifying Cap Tables
Pricing Your Stock in the Early Days
Selecting an Attorney
Controlling Legal Costs
Lies About Startup Legal Fees
Initial Pursuit of the Dream
 8 Topics
Always on the Verge of Out-of-Control
Your Most Valuable Resource
Founding Principles, Do You Have Them?
How Long Should You Bootstrap?
Early Business Practices for Long-Term Success
Accumulated By-the-Book Debt Will Eventually Come Due
Running a Clean Business
Online Business Risk Assessment (assignment)
The Founding Team
 14 Topics
The 8 Personas of Successful Entrepreneurs
Avoiding Co-Founder Conflict
The Dilemma of the Startup CTO Title
Hiring Executives First
Founder & Employee Compensation When You’re Cash Poor
Founder & Early Employee Compensation
Selecting an Ideal Advisor
Compensating an Advisor
Maximizing Value From Your Advisor
When Corporate Execs Advise Startups
Leveraging Advisors for Maximum Benefit
Founding Principles – Do You Have Them?
Parting Ways With a Co-Founder
Congratulations on Your Course Completion!
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Market Sizing (assignment)

Launching Your Venture Idea & Business Plan Development Market Sizing (assignment)

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In this assignment you will size both your total available market (TAM) and the serviceable
market (SAM). You will also describe other key attributes of your market that might be of
interest to investors and business partners.

Open the Assignment

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