The “So What?” Rule

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I use this rule all the time when advising startups and early stage companies.  Actually, it has application in any sort of sales pitch, regardless of your company’s stage.  I call it the “So What” rule because it’s an easy way to think about it during a conversation or presentation.  It’s a fundamental element of all sorts of sales and presentation methodologies that are just called something different and with a longer explanation.

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