Developing Your Idea Into Something Great

Some entrepreneurs fall into the trap of thinking “if we build it they will come” but that is very rarely the case. Solutions for problems in the market should be specifically developed for a target customer and that takes some up-front planning and research. This video module provides some tools and techniques for developing your idea so that you can be more certain that what you’re building will lead to a viable business that can hopefully scale and become sustainable.

Viewing Time: 27 min