Is Your Website Enabling Sales?

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Regardless of your sales model, your website should be the #1 asset when it comes to enabling sales.  It is commonly reported that prospects these days take themselves through 60% or more of the sales journey on their own.  And this is for moderately complex offerings that require interaction with a sales person at some point.  E-commerce offerings obviously allow prospects to go completely through the sales and fulfillment cycle on their own.  But in either case, your website plays a critical role in optimizing sales.

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