Optimizing CAC, Churn & LTV

CAC, churn and LTV are the most important operational metrics for many companies. That’s because balancing and optimizing them create a viable and healthy long-term opportunity. Having an excessively high customer acquisition cost or excessively high churn rate are two of the quickest causes of startup death. This video explains each of these customer lifecyle metrics and, more importantly, ways to optimize them.

Viewing Time: 27 min