Are you a SaaS company that has an icon like this on your website to promote a free trial offer to interested prospects? If so, once they start the free trial do you do anything specific during the trial period to “nurture” the prospect to increase the odds they convert to a paid customer? If not, this article is for you.

It is amazing how many companies have implemented some form of automated nurturing during the discovery and consideration phases of the lead generation cycle but don’t follow the same principles for free trial prospects. The free trial phase is often the very last activity performed by a prospect. To lose them unnecessarily by having them not convert to a paid license at the end of the trial is a real shame. Your mission in life should be to do everything possible to optimize free trial conversion rates.

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