How Much to Raise and When

Deciding how much money to raise to fund your business venture is really difficult. In fact, it’s as much art as science. But it’s important to get it right. If you don’t raise enough, you won’t have enough runway to reach interesting milestones and accomplishments for raising money again in the future. If you raise too much, you risk excessively diluting yourself, your co-founders, employees, advisors and previous investors.

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