Idea & Business Plan Development
14 Topics Company Formation
8 Topics Initial Pursuit of the Dream
8 Topics The Founding Team
13 Topics Funding the Early Stages
18 Topics Pitching Your Company
10 Topics Acquiring New Customers
9 Topics Managing a New Sales Function
11 Topics Marketing & Pricing Strategies
10 Topics 
The Day-in-the-Life Exercise
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Startups build solutions that either solve problems or unlock opportunities for a particular user or paying customer. But the solution can only provide value if it gets into the hands of the intended target. That’s where strategies for awareness, influence and customer acquisition come into play. But how does a startup identify all of the possible strategies and partnerships to choose from? Consider using my day-in-the-life exercise.
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