Business prospects are now accustomed to taking themselves through 60% of the sales journey but at some point they commonly need a legitimate interaction with the company. Videos are more personal and engaging than white papers and case studies and they are certainly are an important asset for customer acquisition. But what else can you do for those prospects that want more interaction than a video but less than a phone call? Invite them to a webinar (aka webcast) and use this article to increase webinar attendance.
Learn more . . .