Hiring Your First Sales Professional

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You built your MVP, got it launched to the delight of some paying customers and just raised some seed funding to move to the next phase of your company’s evolution.  You and your co-founder have been doing all of the selling (closing deals) but neither of you has real experience as a sales professional, so you decide it’s time to hire one.  Easy, right?  Well, maybe not as easy as you think.  Forget the recruiting process for a moment and take a step back.  Should you first hire a lead development rep, sales rep, sales manager, or sales executive?  How will you compensate them in the early days?  How will you know if they are performing well?  Let’s explore further.

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