When I ask entrepreneurs what their most valuable resource is, I ALWAYS get one of two responses: money (aka – funding, cash) or people. And it’s hard to argue about the relative importance of these two things. But those resources are replaceable. There’s another resource that isn’t, and it’s Time. Time is an entrepreneur’s most valuable resource and is the subject of this article. Given the various other tools and resources you have, how can you maximize time?
If the startup reaches their cash fume date, they have to pack up their toys and go home. And that’s no fun. But with an infinite amount of time, just about any startup could build their product, refine their business model after some number of needed pivots, and grow into a viable and sustainable company.
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