I regularly hear startup founders longing for the day when they reach $1 million in annual revenue. They proclaim how much easier everything will then be. But I also regularly hear founders of startups with $1 million in revenue saying the same thing, but just with $5 million as their utopian milestone. Guess what, it never gets easy – rather, it remains hard but just in different ways over time until you eventually either crash and burn or secure an exit.
It’s not just that building a great company remains hard. It’s peculiar how it always seems like you’re on the verge of being completely out of control. Like a wheel of your tricycle might fly off if you push any harder or go any faster. In fact, this is exactly the analogy I use with founders. I tell them that if they’re being sufficiently aggressive, it should feel like a wheel is about to fly off whatever vehicle they’re riding.
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