Idea & Business Plan Development
14 Topics Company Formation
8 Topics Initial Pursuit of the Dream
8 Topics The Founding Team
13 Topics Funding the Early Stages
18 Topics Pitching Your Company
10 Topics Acquiring New Customers
9 Topics Managing a New Sales Function
11 Topics Marketing & Pricing Strategies
10 Topics 
Pricing Your Stock in the Early Days
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I get the following question all the time from US-based startups: how should we price our individual units of equity? (shares of stock for C-corps; units for LLC’s) It’s a very simple question with a not-so-simple answer. The reason is that in the very early days of a startup’s evolution, the methods used to price the company’s stock involve more art than science.
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