Try Strategy Horizons Versus a Timeline

setting strategy

Here’s the scenario.  You’ve got people asking you to express your strategy as a set of milestones extending through a certain amount of time.  This puts you in the mindset of building out a timeline and dropping in various important strategic events you see happening in the future.  But even if you try to limit yourself to the next 6 months you struggle with the perceived precision of showing things happening on certain dates or even in certain months.

Instead of a timeline, show your strategic milestones in what are referred to as “strategy horizons”.  It’s as simple as breaking the timeline into three horizons.  Two is minimal but I tend to prefer three.  A one year projection might be broken into next 3 months, 3-6 months and 6-12 months.  Now all you need to do is decide which horizon to drop your various strategic milestone events into.  MUCH easier and yet something that conveys your strategy in a way that investors (or investor prospects), board members, strategic partners or candidates for executive employment positions can digest with solid understanding.

Here’s an example of a way you might graphically depict the exercise:

Strategic Horizons

The vertical axis doesn’t represent anything in particular unless you decide to have it represent significance.  But the main idea is to create “buckets” (horizons) for dropping your various strategic milestones into.  And you get to decide what represents a “strategic milestone”.  I just provide a few examples.  As you grow and can plan/predict further into the future, double the duration of each horizon so that the graphic extends to 24 months.

Want to create your own strategy horizon graphic?  Click here for a blank PowerPoint template.

The above concept has also been included as a template in an online visual planning and strategy tool called Cnverg.  Check it out.

Don’t binge read my whole blog, just order the book!!!

Dramatically improve your odds of fundraising success by reading my book titled Startup Success: Funding the Early Stages of Your Venture. It leverages my knowledge from making more than 200 early stage investments and from raising more than $80M in private and venture capital.

Learn More

“Startup Success is so actionable that I immediately started applying the concepts as I read. After reading the book, I now have a plan of attack with a very high level of confidence and certainty.” (Ramon Berrios, CEO, Trend)

“Whether you’re a first-time founder or have already raised millions from VCs, Startup Success is a book you want close by before hitting the fundraising trail!” (Andy O’Hara, Founder & CEO, Chiron Health)

Want Notifications When I Post New Material?

Either select the preferred method on the top-right side of this page or complete the form below.

7 Comments

Leave a Reply