You’ll hear phrases like inbound marketing, digital marketing and Internet marketing used somewhat interchangeably. What is all this newfangled stuff? Prospects commonly take themselves through 60% or more of the sales journey (see related article titled “Prospects Take Themselves Through 60% of the Sales Journey“) and this “newfangled stuff” is what helps them find you and learn as much as needed about you.
The attached infographic from The Whole Brain Group does a nice job of explaining it all to the layman.
Check out my other blog posts related to marketing here.