The New 4 P’s of Marketing

Anyone that took a marketing class in college was taught about the 4 P’s of marketing (product, price, place, promotion).  And although the fundamental concepts are still valid, they just seem too out-of-date to teach without a lot of interpretation or translation for modern times.  So I’d like to propose an update while sticking with the same letter “P” so we can still call it the “4 P’s of Marketing”.

Continue reading “The New 4 P’s of Marketing”

Startup Lessons from Mother Goose

As I was reading a collection of Mother Goose rhymes that I bought to eventually read to my new granddaughter, I was reminded of a great book titled “All I Really Need to Know I Learned in Kindergarten”. While my exercise is definitely more light-hearted, it is in that same spirit that I’ve discovered several startup lessons from the narrative and underlying messages in these rhymes. I did the same thing with various Dr. Seuss books and you can find that article here. I mean, how much more fundamental and principled can you get than Mother Goose and Dr. Seuss? I hope you enjoy this article and decide to pass it along to others.

Continue reading “Startup Lessons from Mother Goose”

Startup Lessons from Dr. Seuss

As I was reading some Dr. Seuss books that I bought to eventually read to my new granddaughter, I was reminded of a great book titled “All I Really Need to Know I Learned in Kindergarten”. While my exercise is definitely more light-hearted, it is in that same spirit that I’ve discovered several startup lessons from Dr. Seuss’ narrative and underlying messages. I did the same thing with various Mother Goose rhymes and you can find that article here. I mean, how much more fundamental and principled can you get than Dr. Seuss and Mother Goose?  I hope you enjoy this article and decide to pass it along to others.

Continue reading “Startup Lessons from Dr. Seuss”

The State of the Internet in 2012

Wow, what a plethora of trends, projections and factoids from Business Intelligence.  Great material for startups looking to add market sizing and trending data into their pitch.

http://read.bi/PodFcu  (click link labeled “State of the Internet” at the bottom of the blog article to see the slide show)

Welcome!

Welcome to my blog.  I have a lot to talk about and a lot to share.  I have “zigged and zagged” throughout my carrer, spending time as an individual contributor and or manager/executive over just about every company function there is.  I’ve worked for very large companies as well as startups.  These companies spanned the spectrum of hardware, traditional software, SaaS and even semiconductors.  I’ve also traveled the world on business, from China to Brazil, from Israel to Ireland, from Singapore to Mexico, and almost everywhere in between.  I truly hope you enjoy the content on this site and welcome your feedback and commentary.

Want Notifications When I Post New Material?

Either select the preferred method on the top-right side of this page or complete the form below.