Category: Getting Started

so what rule

The “So What” Rule

I use this rule all the time when advising startups and early stage companies.  Actually, it has application in any sort of sales pitch, regardless of your company’s stage.  I…

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startup principles beliefs

Founding Principles – Do You Have Them?

As you’re getting started with your new company, possibly the last thing on your mind will be defining the principles you want to run your company by for years to…

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