Improving the Quality of Your Marketing Content

I’ve written about how prospects take themselves through 60% of the sales journey (see related article titled “Prospects Take Themselves Through 60% of the Sales Journey“) and have challenged readers to make sure their website is enabling sales (see related article titled “Is Your Website Enabling Sales?”).  For either of these concepts to be successful, the quality of your marketing content is key.  Violating one or more fundamental quality rules could easily cause the prospect to disqualify you from their consideration list without you ever knowing why or having a chance to talk to them.

I love this blog post from HubSpot with 8 ways to improve the quality of your marketing content.  You can find the post here.  Their list includes the following actions:

  1. Fact check
  2. Include data that backs up your points
  3. Find examples that illustrate your points
  4. Use visuals to illustrate points
  5. Get quotes from thoughts leaders and subject matter experts
  6. Remove any jargon
  7. Do some formatting and incorporate high-quality visuals
  8. Have someone edit and proof

Very basic principles, most of which don’t require an on-staff marketing veteran.  And if you’re using a marketing agency for most/all of your work and not getting the results you were hoping for, check their work against these principles.

Wait, there’s much more!!!

If you enjoyed this article, you’ll love what I cover in my video library called Founders Academy, which includes all of the key concepts and insights to help you dramatically increase your odds of success using topic-specific streaming video modules.  Click Here to Learn More

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Author: Gordon Daugherty

Over the past 15 years Gordon has seen more than 1,500 startup pitches, given personal advice to more than 500 entrepreneurs and been involved with raising over $45M in growth and venture capital. Throughout his 28 year career in high tech, Gordon has two IPO’s and a $200M acquisition exit under his belt. Now, through his advisory practice called Shockwave Innovations and as Managing Director for Austin’s Capital Factory startup accelerator, Gordon’s focus is purely on educating, advising and investing in tech startups.

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