Improving the Quality of Your Marketing Content

I’ve written about how prospects take themselves through 60% of the sales journey (see related article titled “Prospects Take Themselves Through 60% of the Sales Journey“) and have challenged readers to make sure their website is enabling sales (see related article titled “Is Your Website Enabling Sales?”).  For either of these concepts to be successful, the quality of your marketing content is key.  Violating one or more fundamental quality rules could easily cause the prospect to disqualify you from their consideration list without you ever knowing why or having a chance to talk to them.

I love this blog post from HubSpot with 8 ways to improve the quality of your marketing content.  You can find the post here.  Their list includes the following actions:

  1. Fact check
  2. Include data that backs up your points
  3. Find examples that illustrate your points
  4. Use visuals to illustrate points
  5. Get quotes from thoughts leaders and subject matter experts
  6. Remove any jargon
  7. Do some formatting and incorporate high-quality visuals
  8. Have someone edit and proof

Very basic principles, most of which don’t require an on-staff marketing veteran.  And if you’re using a marketing agency for most/all of your work and not getting the results you were hoping for, check their work against these principles.

Wait, there’s much more!!!

If you enjoyed this article, you’ll love what I cover in my video library called Founders Academy, which includes all of the key concepts and insights to help you dramatically increase your odds of success using topic-specific streaming video modules.  Click Here to Learn More

“Founders Academy is a must!  Gordon unlocked new value in concepts I thought I was already familiar with.” (startup founder)

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Author: Gordon Daugherty

Over the past 15 years Gordon has seen nearly 1,000 startup pitches, advised more than 200 entrepreneurs and been involved with raising over $45M in growth and venture capital. Throughout his 28 year career in high tech, serving twice as President and three times as CMO, Gordon has both an IPO and a $200M acquisition exit under his belt. Now his emphasis is purely focused on helping startups and early stage tech companies. Through his Shockwave Innovations advisory practice and as Managing Director for Austin’s Capital Factory startup accelerator, Gordon is an active angel investor, VC and startup advisor.

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