“Churn is like a leaky boat. You can bail water (more new customers) and/or work on the leak (happier customers).”
– Gordon Daugherty
“Churn is like a leaky boat. You can bail water (more new customers) and/or work on the leak (happier customers).”
– Gordon Daugherty
[…] amazing to me how many companies discover that their churn rate is too high (see my favorite quote about churn and leaky boats) and after investigation they discover clear signs that those departed customers were sending […]