There’s a reason it’s referred to as an “elevator pitch” – it must be expressed in a few sentences and no more than 15-20 seconds. And that might even be a little generous. Psychologist Michael Formica reported that the average non-task-oriented attention span of a human being is about 8 seconds. What you must realize is the only thing your elevator pitch needs to accomplish is to cause enough interest on the part of the recipient to ask you any question. With that, you might get an additional 2-3 minutes to expand further and hopefully generate enough interest for a full-blown conversation, either then or separately scheduled.
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Note: This article is also included in another Founders Academy course you might have already completed. Also, a majority of the concepts described in this article also exist in the video that comes next.