Evolution of Marketing Roles in the New Era

Wow has the world of marketing changed with the introduction of social media, marketing automation and other digital capabilities.  Not only is the way we “do” marketing different but the organizational structure and roles are different.  Just a decade ago, mid-sized and larger companies organized their marketing department along the lines of advertising, PR, partner marketing and product marketing.  Now we see Internet marketing, inbound marketing, social media marketing, content marketing and marketing automation functions.  Is PR dead, by the way? (see related article titled “PR is Dead – Or Is It?”).

(March 2018 Update)  I wrote a fairly comprehensive article titled “A.I. Will Revolutionize the Marketing Function” that takes the above topics and projects them forward into a really exciting world for marketing professionals.

For early stage startups there’s still probably just one person responsible for marketing, so they wear all of the hats. At least I hope you have a marketing employee starting pretty early in your evolution.  I wrote a prior  article on that subject titled “Why Isn’t a Marketing Professional One of Your First 10 Employees? ”  But in any case, as you grow you’ll want to think about how to evolve the marketing function.

Rather than reinvent the wheel, I really liked this article from HubSpot, which did a nice job of explaining the new roles in marketing for the current era.  It will be interesting to see how long it is before even this list is obsolete.  See the HubSpot article here.

Don’t binge read my whole blog, just order the book!!!

Dramatically improve your odds of fundraising success by reading my book titled Startup Success: Funding the Early Stages of Your Venture. It leverages my knowledge from making more than 200 early stage investments and from raising more than $80M in private and venture capital.

Learn More

“Startup Success is so actionable that I immediately started applying the concepts as I read. After reading the book, I now have a plan of attack with a very high level of confidence and certainty.” (Ramon Berrios, CEO, Trend)

“Whether you’re a first-time founder or have already raised millions from VCs, Startup Success is a book you want close by before hitting the fundraising trail!” (Andy O’Hara, Founder & CEO, Chiron Health)

Want Notifications When I Post New Material?

Either select the preferred method on the top-right side of this page or complete the form below.

One Comment

Leave a Reply