When Offered Help, Be Ready

how can I helpThroughout your startup’s evolution you’ll find that you do a lot of networking with others that can potentially help you.  This includes potential business partners, employees, advisors, angel investors and VC’s.  Regardless of who you’re meeting with, it’s not uncommon for them to finish the meeting by offering help. They’ll ask a simple question like “Is there anything I can do to help you?” When this happens, you must have a ready response. In fact, you should have 2-3 things to request without apology.

There are two reasons for this. First, they are probably genuine in their offer and might actually follow through on your request(s). Second, if you don’t ask for something they’ll either assume you’re too shy or aren’t prepared enough to ask for anything. Not good in either case because they know every startup needs help on something and you don’t want to leave them with a negative impression.

Since there’s a decent chance this question is going to come up, prepare ahead of every meeting. What sort of things can you ask for? Here are some examples:

  • Introduction – This is an easy one. Who have you been dying to meet but can’t seem to get their attention? “By chance do you know Gordon Daugherty from Shockwave Innovations? It would be great if he would write a blog about what we’re doing. If you know him, would you mind making an introduction?” Or maybe your request is more general, like “Could you introduce us to a couple of other investors that might be interested in an opportunity like ours?”
  • Feedback – Perhaps you’d like immediate feedback on the idea you just pitched without success: “Would you mind giving us feedback on what would make our investment opportunity a slam dunk for you or other investors?” Or maybe the person you met with identified some issues or inhibitors: “When we come up with a plan to address the concern you had can we send you an update to get your feedback and make sure we’re taking the right approach?”
  • Endorsement – If the meeting went well, ask for a referral: “If I send you a request via AngelList would you be willing to write something to vouch for us?” Or maybe you could ask them to post a short comment about you to one of their social media channels.
  • Hiring – Most startups are hiring at least one position. Ask if they know anyone or have suggestions for how to go about finding good candidates.
  • Research – Almost all VC’s subscribe to research reports from one or more analyst firms. Maybe they have something of relevance to your business. Ask.
  • Competition – Which of your competitors, big or small, would you like more inside scoop on? “By chance have you heard anything about ____ that might be helpful for us to know?” A more subtle approach is “What do you think about _____?”

You get the idea. Be prepared with at least 2-3 request that would be helpful if acted upon. In fact, I’ll go one step further. Even if they don’t offer help following a positive meeting, you should be the one to initiate the dialog: “Before I leave do you mind if I ask for your help on a couple of things?” As long as you’re polite and diplomatic in how you approach it, you’ll come across as bold and driven – both attributes of successful entrepreneurs.

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The information in this article is just a very small piece of what I cover in my Founders Academy Video Library, which includes more than 35 topic-specific modules and 6 themed compilations.

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“The way you convey the material is great and the examples you give makes things clear.” (startup founder)

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Author: Gordon Daugherty

Over the past 15 years Gordon has seen nearly 1,000 startup pitches, advised more than 200 entrepreneurs and been involved with raising over $45M in growth and venture capital. Throughout his 28 year career in high tech, serving twice as President and three times as CMO, Gordon has both an IPO and a $200M acquisition exit under his belt. Now his emphasis is purely focused on helping startups and early stage tech companies. Through his Shockwave Innovations advisory practice and as Managing Director for Austin’s Capital Factory startup accelerator, Gordon is an active angel investor, VC and startup advisor.

1 thought on “When Offered Help, Be Ready”

  1. great follow up questions — always be prepared. My startup has been reaching out to all networks pitching our company. The feedback has been great and all constructive critism has been so very helpful. Even if it’s one thought we take away from someone who turned us down leads to another door/thought opening.

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