Evolution of Marketing Roles in the New Era

Wow has the world of marketing changed with the introduction of social media, marketing automation and other digital capabilities.  Not only is the way we “do” marketing different but the organizational structure and roles are different.  Just a decade ago, mid-sized and larger companies organized their marketing department along the lines of advertising, PR, partner marketing and product marketing.  Now we see Internet marketing, inbound marketing, social media marketing, content marketing and marketing automation functions.  Is PR dead, by the way? (see related article titled “PR is Dead – Or Is It?”).

For early stage startups there’s still probably just one person responsible for marketing, so they wear all of the hats. At least I hope you have a marketing employee starting pretty early in your evolution.  I wrote a prior blog article on that subject titled “Why Isn’t a Marketing Professional One of Your First 10 Employees? ”  But in any case, as you grow you’ll want to think about how to evolve the marketing function.

Rather than reinvent the wheel, I really liked this blog article from HubSpot, which did a nice job of explaining the new roles in marketing for the current era.  It will be interesting to see how long it is before even this list is obsolete.  See the HubSpot blog article here.

Wait, there’s much more!!!

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Author: Gordon Daugherty

Over the past 15 years Gordon has seen nearly 1,000 startup pitches, advised more than 200 entrepreneurs and been involved with raising over $45M in growth and venture capital. Throughout his 28 year career in high tech, serving twice as President and three times as CMO, Gordon has both an IPO and a $200M acquisition exit under his belt. Now his emphasis is purely focused on helping startups and early stage tech companies. Through his Shockwave Innovations advisory practice and as Managing Director for Austin’s Capital Factory startup accelerator, Gordon is an active angel investor, VC and startup advisor.

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